3 creative ways to make your product's packaging stand out

When it comes to the product packaging boxes, all big brands or companies prefer custom boxes. You can have a look around you to know this fact as well. Consider a few top brands & you will get to know that every one of them spends a lot on the packaging. Because they all know the power of high-quality packaging boxes.

 

We have often heard that people presume about the entire book with its cover. It is somehow true. Same is the case with the products we sell in the market. Even before the buyer sees the product or uses it, it presumes a lot about it with its packaging boxes. A worth mentioning thing is that buying decisions of the buyers largely depends on product packaging.

The design of custom boxes must grab the attention of buyers. High-quality & creative packaging is important in increasing your product sales & consequently your business. If you understand how good packaging influences the buyers, you will be ready to invest in great packaging whatever it takes. Always remember! Creative packaging can do unimaginable wonders for your business. Let us have a look at three creative ways that guarantees to make your product packaging boxes stand out.

1. Make striking custom boxes for packaging 

What is a must-have quality of a packaging box? Custom printed boxes for packaging must be designed to engage customers visually. Yes! It is important that when a buyer visits any store, your pack stands out to grab the attention of others. A high quality & attractive packaging design is definitely going to do that.
To stand out from the crowd of your competitors, always consider your targeted audience while designing custom boxes for packaging. Let us have a look at a few examples.
A cosmetic company must make use of sharp & bright colors on their packaging boxes. For example, if you are selling lip gloss, choose to add eye-striking & fine pictures of lips with that gloss.

The toy boxes must be funky & unique in its shape. For example, if you are selling cars, you can choose to have a packaging box that also looks like a car. The children will grab it first from a crowd of square car boxes.

Let us consider a pack of hair bands/pins/rings for teenage girls. You can choose to add one or two decorative items on it to make it attention-grabbing.

There can be a lot more ideas for creating fabulous custom printed boxes. But, it all depends on the type of product you are selling. If you have formulated any unique packaging idea, let us know that as well by commenting.

2. Make packaging boxes distinctive

Other than attractiveness in your packaging, try to bring uniqueness to stand out. A unique packaging box truly appeals the customers & this is what your aim is. The unique custom boxes have the ability to capture the attention of other towards it. And once it draws attention, then your product is enough to hold the buyer’s interest.

Unique designs also give your packaging boxes a notable presence among standard square boxes by your competitors. The example of  highly creative packaging design is a banana flavored chocolate packed in a banana-shaped box. It is for sure a memorable & appealing design.
Try to be creative while designing packaging boxes & you can create a brand for your company this way. But, creativity & uniqueness has a few limitations as well. Don’t get too unique with your packaging that it crosses the line. For instance, the people are unable to recognize the product inside the box.

3. Don’t forget to make them functional & effective 

Attractiveness in packaging is important but the more important thing is to make it functional. With the aim of designing attractive & unique packaging boxes, we must also consider crafting a packaging box that serves its function. The functional printed boxes add value to your products. Also, it greatly influences the buying decisions of customers.

What a functional packaging is? It offers the customers the several benefits. For instance, easy opening/closing, extended shelf lifetime, pressure sensitivity etc. Functional packaging proffers the buyers great utility in several ways. The product value increases with such packaging as it enhances the consumer’s experience.

If you know another way that can make the products lying on the shelves appealing, let us know too. We will be happier to know your ideas & choices.